(From OpinionJournal online’s Taste page –Matt)
HOUSES OF WORSHIP
Exclusion and Embrace
Maybe the networks should air that United Church of Christ ad–and allow a rebuttal.
BY JOSEPH LOCONTE
Friday, December 3, 2004 12:01 a.m. EST
Leaders of the United Church of Christ are incensed that two TV networks, CBS and NBC, are refusing to air a commercial celebrating the denomination’s “all-inclusive welcome,” not least toward gays and lesbians. Network executives call the ad “too controversial,” while church leaders cry censorship. Both sides are missing an opportunity to elevate the debate about gay marriage.
The 30-second ad shows a beefy bouncer working a rope line outside a church. He’s keeping various people out: Latinos, African-Americans and gay couples. Words flash across the screen: “Jesus didn’t turn people away. Neither do we.” The scene shifts to the inside of a UCC church, with an obviously diverse and happy congregation. Two women embrace in the final scene.
UCC officials are explicit about the ad’s discrimination theme. “In the 1960s, the issue was the mixing of races. Today the issue appears to be sexual orientation,” says Ron Buford, coordinator for the UCC campaign. “In both cases, it’s about exclusion.” In other words, according to UCC logic, churches that uphold traditional marriage are on par with the racists of the Jim Crow South. Call it faith-based bigotry.
That kind of slur was apparently too much for NBC, whose spokeswoman said that the network objected not to the portrayal of same-sex couples in church but to the insinuation that other faith traditions routinely discriminate. Both CBS and NBC also have policies banning “advocacy” ads and cite the current debate over the federal marriage amendment. The ad has been accepted by other broadcast and cable networks, however, including ABC Family, BET, Fox, TNT and Nick at Nite.
Nevertheless, the UCC smells censorship–and worse. “By refusing to air the United Church of Christ’s paid commercial, CBS and NBC are stifling religious expression,” says UCC spokeswoman Gloria Tristani. Such decisions, she says, put freedom of speech “in jeopardy.” That’s overheated. Media outlets have a First Amendment right to reject messages they find too controversial, misleading or inflammatory…
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